MAP is the Stihl Advertising program that a dealer pays Stihl to be included on the online dealer locater page. Stihl will then advertise in our area local paper about 15 ad's a year. We advertise 1/6th of a page weekly. Stihl will only consider the ad as co-op if its an ad made by Stihl and it's 1/4 of a page. For the $$$$ they want for the MAP program, we can continue advertising weekly and still not pay the amount their asking for. We have tired their MAP program and it did not increase our sales.
This program has nothing to do with the prices for Stihl equipment. We sell by the prices they suggest.