Originally Posted by tb8100
We've only moved 40 units or so between all our rider/Z brands. I think we did about 25 Bad Boys out of that, give or take a unit. Did very little advertising though. I was hoping to go Gold, but there was too much transition this year. We've almost got all our lighted signs in. When they all go up, it's going to look GREAT.
With all the other equipment you guys have, I bet you guys had a great year in all. Something that might help you out, I know its a pain in the butt, but I have a mower on a trailer with me every where I go, and get asked alot of questions. I carry business cards and brochures around with me and drop off everywhere they will let me. If I see a commercial guy cutting, I pull over and ask if they have ever tried my mowers, if no, I go ahead and unload and let them use it. I usually hop on their mower or grab a weedeater and help them get finished with the yard they are on. They really appreciate it if its after 5 on the way home, cause they are wanting to get home just as much as I am. Most will even try to pay you...lol!! What I really like is seeing a homeowner with the hood up on their mower, or just mowing on a piece of crap, if I have a little extra time I stop and give them a brochure and explain to them they can get a 60" 27hp Bad Boy for under $100 a month. You wouldn't believe how many homeowners I have sold by doing that. Another thing that helped us is when the bids for mowers come out in the paper I load up 5 or 6 mowers in the trailer and actually go the city or school office that is putting the bid out, unload them all out front, then go in and talk to them. They usually are in a hurry, and just see you as another salesman until you say "oh ok, I unloaded some out front to see if you wanted to test them out". Just an example of how much it helps you, the City of Hugo bought 2 60" lightnings, and so far 14 people have called and talked to the city manager and asked how they liked them. Even though I sold them at the bid assist price, there is no telling how many units they are going to sell for me over the years. Just those little acts of kindness go along way with people, and its really not bad at all to do stuff like that for people. If they even hear of anyone wanting a mower, you know they will prolly mention you after doing something like that.