We introduced CORE, a line of cordless lawn equipment into Canada and have seen slow but steady growth. It is much better quality than the average box store product.
We learned today that MTD has purchased the company. Lovely.
I see two scenarios. They will either dumb down and produce cheap copies in China for the mass merchants or more likely will take over distribution through their own network. Either way we lose it.
MTD Canada e-mailed our western sales manager, we handle the line in B.C. and Alberta, asking for a list of our Briggs and Stratton dealers. That took some nerve.
The request was forwarded to the company president without comment.